Hyper-casual puzzle game - 1.2M downloads in first month
- Challenge
A mobile gaming publisher needed a hyper-casual title ready for a seasonal UA campaign launch. Previous titles had weak D1 retention below 30%, limiting UA efficiency. The new title needed D1 >40% to be campaign-viable.
- Solution
Unity hyper-casual puzzle with a core mechanic validated in a 1-week prototype phase. Soft-launched in 3 markets for 2 weeks to tune D1 retention before global launch. AdMob rewarded + interstitial ad implementation.
- Result
1.2M downloads in month 1. D1 retention: 47% (above 40% target). D7 retention: 22%. eCPM beat publisher's benchmark by 31%. Featured in App Store "New Games We Love" section.