Trial sign-up page for a project management SaaS - 18% CVR
- Challenge
A B2B SaaS tool had an average trial sign-up rate of 4.2% from paid traffic. Their existing page was built on a template with slow load times and a 5-step registration form.
- Solution
New Next.js landing page with sub-1s load time, social proof bar with logos, a 30-second single-field email sign-up, animated feature showcase, and a FAQ section addressing top objections.
- Result
Trial sign-up conversion: 4.2% → 18.1%. Same ad budget now generates 4.3× more trials. Google Ads Quality Score improved from 4/10 to 8/10 due to page speed.