Fitness studio DM bot - 280 new memberships in 90 days
- Challenge
A fitness studio with 18K followers was getting 150+ DMs per week asking about prices, schedules, and trial offers. The owner was personally answering every message, spending 2–3 hours daily with inconsistent follow-up.
- Solution
DM automation bot with story reply triggers: users who reply to stories or comment on posts get a personalized DM sequence - pricing, class schedule, trial class booking link, and a follow-up reminder if they don't book.
- Result
280 new memberships from automated DM flows in 90 days. Owner's daily time on DMs: 2.5 hours → 15 minutes. Trial class booking rate: 31% of leads who entered the flow.