Restaurant chain's own delivery platform - saved $18,000/month in aggregator fees
- Challenge
A 20-location restaurant chain was paying 30–35% commission to delivery aggregators. At $60,000/month in delivery GMV, that was $18,000–$21,000 in monthly fees with zero customer data ownership.
- Solution
Custom delivery platform: customer app, courier app (for their own courier staff), vendor panel per restaurant, and a dispatcher panel for the central coordinator. Full customer database ownership.
- Result
Aggregator commissions eliminated - $18,000/month saved. Customer reorder rate: 41% (vs. 12% via aggregator). First-party customer database: 14,000 users built in 4 months.