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CRM Development
Custom CRM Development
A CRM built around your exact sales process — not the other way around. Custom pipelines, automation, integrations, and a UI your team will actually use.
CRM Modules We Build
Contact & Company Database
Centralized database of contacts and companies with custom fields, tags, activity history, and deduplication.
Sales Pipeline & Deals
Kanban-style pipeline with custom stages, deal probability, forecasting, and automated stage-change notifications.
Task & Activity Tracking
Calls, emails, meetings, and tasks linked to contacts and deals — with reminders, overdue alerts, and team assignment.
Email & Communication Log
Two-way email sync, call logging with recordings, WhatsApp and Telegram integration — all conversation history in one place.
Reports & Analytics
Sales funnel reports, rep performance dashboards, revenue forecasts, and custom KPI reports exportable to Excel or Google Sheets.
Automation & Workflows
Trigger-based automations: send email on deal stage change, create task on new lead, notify manager on overdue deal.
Technology Stack
Node.jsTypeScriptReactPostgreSQLRedisWebSocketsSendGridTwilioGmail APIOutlook APIDockerAWS
Why Custom CRM Over Salesforce or HubSpot
✓
No monthly per-seat license fees (typical savings: $500–$5,000/month)
✓
Built exactly for your sales process — no workarounds or plugins
✓
Integrates natively with your other internal systems
✓
Performance tuned for your data volume — no artificial limits
✓
You own all data — no vendor dependency or export restrictions
✓
UI designed for your team's actual workflow
✓
Can be extended with any feature at any time
✓
Single security perimeter — no third-party data processors
CRM Projects We Delivered
Real systems, real business outcomes.
Real Estate
Custom CRM for a real estate network — $4,200/month Salesforce eliminated
Challenge
A 40-agent real estate network was paying $4,200/month for Salesforce seats that covered only 60% of their actual workflow. The rest was done in spreadsheets.
Solution
Built a custom CRM with property pipeline, automated lead assignment by district, WhatsApp integration, and a document generation module for contracts and offers.
Result
Salesforce eliminated — zero monthly fees. Lead response time cut from 4 hours to 22 minutes. All 40 agents adopted within the first week.
Legal
Case management CRM for a law firm — 2,400 cases organized
Challenge
A 25-lawyer firm was managing 2,400 active cases across email threads, shared drives, and paper notes. Deadlines were missed 3–4 times per month.
Solution
Custom legal CRM with case timelines, court date calendar, document vault per case, billing tracking, and automated deadline reminders to the responsible attorney.
Result
Zero missed deadlines in 8 months post-launch. Document retrieval time down from 20 minutes to under 2 minutes. Billing accuracy improved by 34%.
Healthcare
Patient CRM for a clinic network — 4 locations unified
Challenge
Four clinic locations were running separate patient databases with no shared history. Patients had to re-explain their medical background at every visit.
Solution
Unified CRM with shared patient profiles, visit history, referrals between locations, and automated appointment reminders via SMS and Telegram.
Result
Unified patient base across 4 clinics. No-show rate reduced from 28% to 11%. Patient satisfaction score up 22 points in the first quarter.
Pricing
Basic CRM
from $5,000
6–8 weeks
- ✓Contacts & companies database
- ✓Sales pipeline (Kanban)
- ✓Task & activity tracking
- ✓Email notifications
- ✓1 month support included
★ Most Popular
Business CRM
from $15,000
10–16 weeks
- ✓Full pipeline with forecasting
- ✓Email & WhatsApp integration
- ✓Automation workflows
- ✓Analytics dashboard
- ✓3 months support included
Enterprise CRM
from $30,000
16–24 weeks
- ✓Multi-team / multi-region
- ✓AI lead scoring
- ✓ERP integration
- ✓Mobile app (iOS + Android)
- ✓6 months support included
How We Build Your CRM
01
Sales Process Audit
We map your current lead lifecycle, pipeline stages, team roles, and integration points. Output: functional spec.
1–2 weeks02
UI/UX Design
Figma mockups for every screen — reviewed with actual sales reps who will use the system daily.
1–2 weeks03
Development
Agile sprints. You test real features in staging throughout development — not just a final demo.
4–16 weeks04
Migration & Training
We migrate data from your existing CRM, train your team, and provide 30-day go-live support.
1–2 weeks// What's open, what's sealed
Your project stays yours
No two briefs are alike — the requirements never are — so we design for yours instead of assembling from templates. Your names, architecture and numbers stay yours: an NDA is our default, not an exception. Send us yours before the first technical call and we will sign it.
AUN-01LIVE
Auni AIOmnichannel AI platform — ai.aunimeda.comAUN-02LIVE
AuniDrawDrawing app — App Store & Google PlayFrequently Asked Questions
When does a custom CRM make sense over HubSpot or Salesforce?
A custom CRM makes sense when you're spending $1,000+/month on licenses, when your sales process doesn't fit standard pipelines, or when you need deep integrations with internal systems that SaaS CRMs can't support.
How much does custom CRM development cost?
A basic CRM with contacts, pipeline, and tasks starts at $5,000 (6–8 weeks). A business CRM with automations and email integration starts at $15,000 (10–16 weeks). An enterprise CRM with AI scoring and mobile apps starts at $30,000 (16–24 weeks).
Can you migrate data from our current CRM?
Yes. We handle data migration from HubSpot, Salesforce, Pipedrive, Bitrix24, amoСRM, and any system with an export function. We validate data integrity before and after migration.
Will the CRM integrate with our other tools?
Yes. Common integrations: email (Gmail, Outlook), phone (Twilio, Binotel), messengers (WhatsApp, Telegram), accounting (1C, QuickBooks), and marketing tools. Any system with an API can be integrated.
How long does it take to build a CRM?
A basic CRM takes 6–8 weeks. A business CRM with automations takes 10–16 weeks. An enterprise CRM with mobile apps takes 16–24 weeks. Most projects finish within the lower end of these ranges.
Ready to Build Your CRM?
Tell us your sales process and team size — we'll propose a module plan and estimate within 48 hours.