Custom CRM for a real estate network - $4,200/month Salesforce eliminated
- Challenge
A 40-agent real estate network was paying $4,200/month for Salesforce seats that covered only 60% of their actual workflow. The rest was done in spreadsheets.
- Solution
Built a custom CRM with property pipeline, automated lead assignment by district, WhatsApp integration, and a document generation module for contracts and offers.
- Result
Salesforce eliminated - zero monthly fees. Lead response time cut from 4 hours to 22 minutes. All 40 agents adopted within the first week.