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What your project will actually cost

Build the configuration and see an honest range, a timeline, the monthly running cost and the total for the first year. No "call us to discuss" — these are the same numbers we quote in a meeting.

Total$60$604–5 working days$30/yr
What you need built

The product type drives everything else: which features are even possible and what the base price covers.

The cards show the cheapest level available for that product. The "from" prices on the service pages are for the working version; the mockup and the prototype cost less not as a discount, but because they deliberately contain less — and because a human barely touches them.

Level of solution

Confusing the levels is the most expensive mistake a client makes. Here you can see how they actually differ.

Why the lower levels are this cheap

Mockups and prototypes here are assembled by our own AI pipeline: screens, copy, markup and boilerplate code generated against our own templates. A human is barely involved — an engineer reviews the result, fixes what the model got wrong, and ships it. That is where a price in tens of dollars and a one-day turnaround come from: we are not selling someone’s labour below cost, we simply spend very little human time at this level. Higher up it inverts: in the working version and in enterprise an engineer decides almost everything and AI is a tool inside their work, not the worker. That is why the price grows by an order of magnitude, not by a few percent.

Design and motion

The most underestimated line in any estimate. The same landing page can cost $200 or $4,000 — the difference is not in the code, it is in how much authored work and motion it carries.

A separate question, not a part of "interface complexity". Complexity is about logic: tables, filters, real time. This is about how much authored work goes into HOW it looks and how it moves. This axis is where the premium landing page and the presentation site actually live.

Level of design and motion

There is deliberately no discount by solution level here: design and motion are made by a person, and on a prototype that work takes exactly as long. Which is also why a premium presentation can be built with no backend at all — as a prototype — and still honestly cost what it costs.

What it covers
  • Ready grid, typography and components
  • Stock imagery, no shooting or illustration
  • Standard hover and reveal states
  • Responsive for phone and desktop
Scope

What the base price includes and what the next unit costs. Don’t know yet — say so, and we assume a typical project.

Pages or screens5 included · then $30 each
5

How many separate pages the project has.

Unique designs1 included · then $50 each
1

The remaining pages are built from these templates.

Languages1 included · then $10 each
1

Translation, switcher, hreflang and search optimisation for each language.

Display currencies1 included · then $60 each
1

Rates and rounding. Taking payments in several currencies lives in the payments block.

How complex is the interface

"Contacts" and "a dashboard with filters, a map and charts" are both one screen, but the work is not the same. That is why we ask separately from the count.

What it must do

Most features have depth: "one integration" and "two-way sync with an accounting system" are different work and different money.

Not "switch the editor on": content types and fields shaped to your business, permissions, a media library, input validation and training for your person. That is why the surcharge has a floor — it does not get cheaper on a small site. A ready CMS already has an admin panel, so on that level this line does not exist at all.

The first level is only possible if your bank ALREADY publishes a plugin for your CMS — ask the bank before signing, not after. If there is no plugin we write one, and from then on it is ours: the bank changes its API and its requirements, and nobody but the author can update it, so it carries its own upkeep line. Bank and payment provider fees are not in the price — they are taken from every payment. The application, the contract and the bank-side review are weeks of waiting we cannot shorten.

Login, password recovery, sessions and other people’s personal data in our hands — that is the same work on any project, which is why it has a floor and not just a share of the base price. The number of roles is set separately, in the scope block.

The difference between "one webhook" and an exchange with an accounting system is not the name, it is weeks of work. Ask yourself the main question up front: does your system have a usable API and documentation? If it does not, the work happens on SOMEBODY ELSE’S side, their team sets the pace, and calling the project a prototype does not make it cheaper.

SMS is not just the price of a message. The gateway has to be connected, the sender name registered, templates approved and delivery reports handled; the messages themselves are then billed at the operator’s rate and are not part of the estimate.

Model request costs depend on message volume and are billed separately. The third level is no longer a widget on a site but an agent of your own: it remembers the conversation, picks its own tool and works with your data.

Not "install a counter", but seeing where the money comes from.

Cheaper than an app, but it is not in the stores and push on iOS is barely there.

Both platforms. Apple and Google accounts are registered to the owner — a legal entity, a D-U-N-S number, identity verification, tax and banking forms. We can go through that for you, billed by the hour (usually around seven). There is no level discount here: stores, signing and review do not go away.

Content and timing

The two questions that derail timelines more than anything else: who writes the copy and digs the facts out of the business — and whether you need it faster than normal work goes.

Until now the "what we need from you" section simply handed this to the client: copy, photos, facts, prices, guarantees. Half of all projects stall right here — the site is ready and there is nothing to fill it with. We can do it, and like any other work it costs money.

Who prepares the content

Priced per page: each one has its own facts, its own objections and its own list of questions. For a chatbot or an AI agent, scenarios take the place of pages — there "content" means the knowledge base and a properly dug-out FAQ, and the work is exactly the same.

What it covers
  • You send finished copy
  • You send photographs and logos
  • You answer questions as the project goes

priced across 5 — that is how many units your configuration has

Blog articles — written by AI

Three dollars an article. Our AI pipeline writes on your topic and marks it up straight away: title, meta description, H2/H3 structure, image alt text, internal links, and schema for search engines and AI answers. An engineer proofreads and publishes. A hundred of these cost less than a single hand-written page — and that is the point: to cover the mass of queries nobody would otherwise write for.

Blog articles — written by AIthen $10 each
0

They cover a topic in bulk. Check the facts about your own business before publishing: we do not invent your prices, guarantees or lead times.

This does NOT replace the block above. There we pull out of you what exists nowhere else: what your service actually covers, what the price is made of, your guarantees, your real FAQ. Here we build topical volume around that. Neither works alone: without your facts the articles come out polite and empty.

How urgent is it

A timeline is compressed with money, not with promises: the team comes off other work, parts of the project run in parallel instead of in sequence, and the cost of a mistake goes up. That is why "faster" is a line in the estimate, not a favour.

What no amount of money speeds up: bank applications and sign-off, App Store and Google Play review, third-party lead times, and waiting for your material and access. We speed up our own work, not somebody else’s.

Work that cannot be priced as a package is billed by the hour: $50 per engineer-hour.

Promotion and load

Promotion and load depend on the market and the topic far more than on the code.

Promotion: SEO · GEO · AIO

One block instead of three fashionable acronyms: the work is shared and only the checks differ. Doing them separately makes no sense — and neither does paying three times.

  • SEO — ordinary search: structure, speed, content, links, local listings.
  • GEO — generative results: getting ChatGPT, Gemini, Perplexity and Google’s AI answers to name you when someone asks them instead of a search box.
  • AIO — technical readability for AI: markup, structured data, llms.txt, machine-readable facts about the company and its prices.
What we do
After launch

After launch the product lives somewhere and someone watches it. Four options — from handing you the source and stepping away, to an on-call rota.

Worth knowing

  • The promo is a ready site that you fill in yourself. If there is nobody and no time to fill it, look at the "Content and timing" block — that is usually the real reason a site stays empty.
  • Copy, photos, prices and answers are on you. That is cheaper, but it is exactly where projects stall: while the material is missing the clock runs and the work does not move. We can do it, priced as its own line.
  • A site with no promotion is a business card behind a direct link. The launch setup is inexpensive and happens once: without it search engines and AI assistants simply will not see you.

Three ways to do the same job

The same job can almost always be launched for less. Compare before you pay for the maximum.

Minimum launch$50 — $604 working days$30/yr

Test demand and get the first customers. Prototype, scope as included, only what the product cannot work without.

Differences: How complex is the interface: simple

We recommend$600 — $8504–5 weeks$30/yr

A working version without headroom for scale you do not have yet. This is what most businesses need.

Differences: Level of solution: Working version; Promotion: SEO · GEO · AIO: setup at launch

Your configuration$60 — $604–5 working days$30/yr

Exactly what you selected above.

Billed by actual usage

This money goes to providers, not to us, and it is not part of the monthly running cost: it depends on how many people use the product. Ten users and a hundred thousand cost very different amounts.

  • Domain — usually 10–30 per year.
  • Mail on your domain — from nothing to a few dollars per mailbox per month.

What we need from you

  • Copy and photos, access to the domain and hosting, contact details, company details, access to your systems for integrations, and answers as we go. Until that arrives the clock runs and the work does not.
  • Not included in the timeline: the queue before we start, waiting on your materials and access, App Store and Google Play review, and the schedules of third-party services and banks.

How we bill

  • The frontend mockup is 100% prepaid. It costs about as much as one meeting and takes a day — there is nothing to split.
  • Prototype and above are billed in stages: a prepayment to start, the rest on acceptance. The exact schedule goes into the contract.
  • The calculator and the AI assistant are free and unlimited. A consultation with an engineer is paid and prepaid — that is their working time, not a sales call.

What we will not promise

  • We do not build an industrial-grade system in two weeks. Anyone promising that has never run one and will show you a pretty mockup instead of real load.
  • We do not hide the cost of ownership. Servers, domains, updates and support cost money every month — that line is always in the estimate.
  • We do not sell a platform to someone who needs a prototype. Validate demand cheaply first, scale later.
  • We do not promise search positions or a spot in AI answers by a given date. Promotion is work with probability, not a purchase of placement.
  • We do not take on work we cannot deliver on time. We would rather say so upfront than blow up your launch.

Prices valid as of September 2026 · price list 2026-09.2.